Airline e-Commerce: Log on. Take off. Book PDF, ePub eBook

Join our eBook service for unlimited books & audiobooks. Get a free 7 day subscription! ↓↓↓↓↓


Book Descriptions:

From the few tickets that were sold by Alaska Airlines and former British Midland in December 1995 via the industry’s first airline booking engine websites, global online travel has grown to generate today more than half a trillion dollars in annual revenue. This development has brought significant changes to the airline business, travel markets, and consumers. Today, airlines worldwide not only use e-commerce for online marketing and selling but also as a platform to offer unique services and capabilities that have no counterpart in the physical world.

This book is an in-depth introduction to airline e-commerce. It covers a broad scope of areas that are essential to an airline’s ongoing digital transformation.

• Digital properties & features
• E-marketing
• E-sales & distribution
• Web customer service
• E-commerce organization
• E-commerce strategy

Written by an airline e-commerce expert and illustrated with numerous examples of leading airlines in this area, Dr. Hanke provides for comprehensive "behind-the-scenes" details of how airline e-commerce works. This book is a crucial companion for students and practitioners alike because it allows the reader to acquire a thorough foundation of airline e-commerce. Furthermore, the book enables the reader to appreciate the ramifications of airline e-commerce in certain corporate areas and to take effective action for a successful e-commerce strategy.

Airline e-Commerce: Log on. Take off. by Michael Hanke

From reader reviews:

Eric Vegas:

The book Airline e-Commerce: Log on. Take off. will bring you to the new experience of reading any book. The author style to clarify the idea is very unique. If you try to find new book to learn, this book very suitable to you. The book Airline e-Commerce: Log on. Take off. is much recommended to you to see. You can also get the e-book from official web site, so you can easier to read the book.

David Barthel:

Playing with family in a very park, coming to see the marine world or hanging out with pals is thing that usually you might have done when you have spare time, in that case why you don't try factor that really opposite from that. A single activity that make you not experience tired but still relaxing, trilling like on roller coaster you have been ride on and with addition info. Even you love Airline e-Commerce: Log on. Take off., you are able to enjoy both. It is good combination right, you still want to miss it? What kind of hang-out type is it? Oh seriously its mind hangout fellas. What? Still don't have it, oh come on its referred to as reading friends.

Robert Younger:

Airline e-Commerce: Log on. Take off. can be one of your nice books that are good idea. We all recommend that straight away because this guide has good vocabulary that can increase your knowledge in vocabulary, easy to understand, bit entertaining but delivering the information. The article writer giving his/her effort to get every word into satisfaction arrangement in writing Airline e-Commerce: Log on. Take off. but doesn't forget the main level, giving the reader the hottest along with based confirm resource info that maybe you can be one of it. This great information can easily drawn you into new stage of crucial pondering.

Emily Ferrell:

This Airline e-Commerce: Log on. Take off. is great e-book for you because the content which can be full of information for you who have always deal with world and get to make decision every minute. This book reveal it facts accurately using great arrange word or we can declare no rambling sentences within it. So if you are read this hurriedly you can have whole facts in it. Doesn't mean it only provides straight forward sentences but tough core information with attractive delivering sentences. Having Airline e-Commerce: Log on. Take off. in your hand like keeping the world in your arm, information in it is not ridiculous 1. We can say that no guide that offer you world with ten or fifteen minute right but this e-book already do that. So , this is certainly good reading book. Heya Mr. and Mrs. hectic do you still doubt that will?