Brand Hollywood: Selling Entertainment in a Global Media Age (Paperback) - Common Book PDF, ePub eBook

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Book Descriptions:
Branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros, this title provides examination of the will-to-brand in the contemporary movie business.

Brand Hollywood: Selling Entertainment in a Global Media Age (Paperback) - Common by By (author) Paul Grainge

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