El plan de marketing digital en la práctica (Libros Profesionales) (Spanish Edition) Book PDF, ePub eBook

Join our eBook service for unlimited books & audiobooks. Get a free 7 day subscription! ↓↓↓↓↓


Book Descriptions:
El plan de marketing digital en la práctica abunda en la labor que el autor ha pretendido realizar, en los últimos 20 años, aportando su experiencia para elaborar El plan de marketing en la práctica. Este manual fue elegido por las escuelas de negocio, empresas de consultoría y altos directivos de importantes multinacionales como uno de “los 20 mejores libros de gestión” de los últimos años, junto con libros de prestigiosos gurús como Gary Hamel (“Liderando la Revolución”) o Jack Welch (“Jack Welch, Hablando Claro”), ex presidente de General Electric, entre otros.

Para ello, como suele ser habitual en este autor, el libro presenta dos casos reales de empresas, en situaciones muy distintas:

El capítulo 2 da a conocer el plan de marketing integral (on y off line) de una start up (Nire iHealth) que nace en diciembre de 2013, con un planteamiento global, que en 2014 facturó en Colombia menos de 50.000€, y que su plan de marketing contempla para los próximos años varios miles de millones de euros, con soluciones de autogestión de la salud, basadas en la prevención. El capítulo 3 muestra dos planes de marketing digital de Ternua, la marca de outdoor de Ternua Group. Esta empresa de artículos deportivos, cuya matriz data de 1989, ha encontrado sus nichos de mercado con los que luchar con multinacionales de la talla de Adidas y Nike, y factura unos 30 millones de euros, de los que el 33% proviene del exterior.

Estos capítulos los complementa con:

El capítulo 1 que expone la aportación del marketing a la empresa en la era digital, define el concepto de marketing digital y reflexiona sobre el futuro de las numerosas figuras digitales que han surgido en este siglo. El capítulo 4 que muestra cómo hacer el seguimiento y el control del plan de marketing. Y un epílogo que explora la repercusión que la nueva era digital está teniendo en la evolución del marketing moderno.
En resumen, El plan de marketing digital en la práctica trata de cubrir la laguna que tienen las empresas al integrar el marketing digital en el plan de marketing de su organización.

El plan de marketing digital en la práctica (Libros Profesionales) (Spanish Edition) by José María Sainz de Vicuña Ancín

From reader reviews:

Megan Fairbanks:

Book is actually written, printed, or highlighted for everything. You can understand everything you want by a publication. Book has a different type. As you may know that book is important point to bring us around the world. Beside that you can your reading talent was fluently. A publication El plan de marketing digital en la práctica (Libros Profesionales) (Spanish Edition) will make you to possibly be smarter. You can feel a lot more confidence if you can know about anything. But some of you think that open or reading some sort of book make you bored. It is not make you fun. Why they may be thought like that? Have you trying to find best book or acceptable book with you?

Charles Owens:

Often the book El plan de marketing digital en la práctica (Libros Profesionales) (Spanish Edition) will bring that you the new experience of reading some sort of book. The author style to spell out the idea is very unique. In the event you try to find new book to study, this book very appropriate to you. The book El plan de marketing digital en la práctica (Libros Profesionales) (Spanish Edition) is much recommended to you to read. You can also get the e-book in the official web site, so you can more readily to read the book.

Patricia Little:

A lot of people always spent their very own free time to vacation or perhaps go to the outside with them family or their friend. Do you realize? Many a lot of people spent they will free time just watching TV, or perhaps playing video games all day long. If you would like try to find a new activity that is look different you can read some sort of book. It is really fun for you. If you enjoy the book that you read you can spent all day long to reading a reserve. The book El plan de marketing digital en la práctica (Libros Profesionales) (Spanish Edition) it is very good to read. There are a lot of people that recommended this book. These were enjoying reading this book. If you did not have enough space to develop this book you can buy the e-book. You can m0ore simply to read this book from the smart phone. The price is not very costly but this book offers high quality.

Christopher Evan:

Don't be worry if you are afraid that this book will filled the space in your house, you can have it in e-book method, more simple and reachable. This kind of El plan de marketing digital en la práctica (Libros Profesionales) (Spanish Edition) can give you a lot of good friends because by you checking out this one book you have point that they don't and make an individual more like an interesting person. This book can be one of one step for you to get success. This reserve offer you information that possibly your friend doesn't realize, by knowing more than some other make you to be great persons. So , why hesitate? Let us have El plan de marketing digital en la práctica (Libros Profesionales) (Spanish Edition).