Consumer Behavior: Buying, Having, and Being (4th Edition) Book PDF, ePub eBook

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Book Descriptions:
This work presents models of consumer behaviour to underscore the complex interrelationships between the individual consumer and his or her social realities. It includes a website, including additional examples, links to relevant sites, additional text and interactive case studies.

Consumer Behavior: Buying, Having, and Being (4th Edition) by Michael R. Solomon

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