Web 2.0: Neue Perspektiven für Marketing und Medien (German Edition) Book PDF, ePub eBook

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Book Descriptions:

Web 2.0: der neue weltweite Internet-Boom mit seinen zahlreichen faszinierenden – und häufig hoch-profitablen – Angeboten. Praxisorientiert, systematisch und erstmalig thematisieren renommierte Autoren aus Wissenschaft und Praxis die wichtigsten Trends sowie die Verflechtung privater Internetnutzung und kommerzieller Geschäftsmodelle. Für Führungskräfte, Wissenschaftler und Studierende der Bereiche Marketing, E-Commerce und Neue Medien.

Web 2.0: Neue Perspektiven für Marketing und Medien (German Edition)

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