The Development Factory: Unlocking the Potential of Process Innovation Book PDF, ePub eBook

Gary P. Pisano

The Development Factory: Unlocking the Potential of Process Innovation.pdf

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Book Descriptions:

Gary Pisano argues that the development of distinctive and superior process technologies is a key source of competitive advantage. In a multi-year study of international pharmaceutical firms (with references to a variety of other industries), he challenges the widely held product/process life cycle view of competition, which suggests that industries tend to emphasize either product innovation or process innovation. He also offers a set of recommendations for the practices and approaches that can be used to unlock the potential of process development. In doing so, he provides a window into the more general phenomenon of how organizations create, select, and implement new capabilities.

The Development Factory: Unlocking the Potential of Process Innovation by Gary P. Pisano

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